Veritage was founded in 2008 by Francesco Lombardo when he realized that business families and their advisors were not addressing the real conversations – the “Great White Elephants”, which create division and lack of safety within the family. He wanted to build a global advisory firm which only focus was the emotional side of money and wealth. His dream is to see individuals within families become contributing leaders and operate in a safe space with each other.
Veritage is the safe place for families to understand how their feelings about money impact the relationship with each other and the family wealth. We guide families to developing a governance model which holds the individual, the relationships with each other; and their wealth accountable to a set of guiding principles set out by the family for the family.