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Choose your Path
What Your Parents Didn’t Tell You
One book: seven ways to leverage it.
Same book at increasing scale, plus bonus ladder.
Gold VIP
Multi-Generational Estate
35 copies + course + white paper + small-group session
Platinum Royale
Family Dynasty
50 copies + course + white paper + coaching
Diamond Elite
Family Legacy
100 copies + course + white paper + coaching + keynote
Do I get more than I pay for?
Quick answer: yes, at every tier.
Every tier, paperback or digital, including both proposed tiers, prices below the retail value of what’s inside it. That’s real book copies at Amazon.ca’s own list price ($46.24 paperback / $9.99 Kindle) plus the course at Veritage’s own $134.99 price, added up and compared to what you actually pay.
Digital or paperback: which should I choose?
Depends what you’re doing with the copies.
- Paperback: for handing a physical book to each family member, executive, or advisor. Ships to you; best when the book itself is part of the gesture.
- Digital (PDF): instant delivery, no shipping, easiest for large or geographically spread groups. Priced lower at every tier since there’s nothing to print or ship.
Pricing above reflects a proposed restructure pending Franco’s approval. See the full pricing analysis for the reasoning. For orders outside North America, contact books@veritage.ca.
Build Your Wealth
Franco’s original library.
Three books, read on their own or together at a discount.
Entitled Brat or Contributing Leader?
Confronting entitlement in succession planning
FAQs
Common Questions
Two things clients ask most: why the prices differ, and what’s actually in each bundle.
Pricing
Why are there different prices for the same book (What Your Parents Didn’t Tell You)?
There are three separate price sets on this site, each answering a different question. Amazon.ca’s price ($9.99 Kindle / $46.24 paperback) is what Amazon itself charges for one copy; Veritage doesn’t set this. The Individual tier is Veritage’s own price for one copy bought directly, outside of Amazon ($13.95 digital / $39.95 paperback). Every tier from Immediate Family up is a bundle price for multiple copies plus the course, white paper, and, at the top two tiers, coaching and the keynote. It’s a bundle price, not a per-copy price, so it isn’t meant to be compared directly to a single Amazon listing.
Why is Veritage's own digital price ($13.95) higher than Amazon's Kindle price ($9.99)?
They’re two different purchases. Buying through Amazon supports their marketplace and delivery; buying directly from Veritage is a separate transaction Veritage prices independently. Our prices reflect the different channels.
How do I know a bundle is actually a good deal?
Every bundle price is checked against what the same copies and bonuses would cost bought separately at retail, using Amazon’s real prices for the books and Veritage’s own price for the course. Every tier, in both paperback and digital, comes out below that retail total. The full math is available upon request: admin@veritage.ca.
What’s Included in Each Bundle
What is the Safe Space: Governance in Action Online Course?
The companion course to Franco’s book of the same name: the same governance framework, delivered online at your own pace. Sold on its own for $134.99; included at every bulk tier from Immediate Family up.
What is the “4 Horsemen of the Family Business Apocalypse” white paper?
A research brief on the recurring patterns that break down family businesses across generations. Included at every tier alongside the course. Its standalone value hasn’t been formally set yet. If you’d like a quote for it separately, contact admin@veritage.ca.
What does the 1-on-1 coaching session with Franco include?
A research brief on the recurring patterns that break down family businesses across generations. Included at every tier alongside the course. Its standalone value hasn’t been formally set yet. If you’d like a quote for it separately, contact admin@veritage.ca.
What is the virtual keynote?
A keynote address delivered by Franco, included only at Family Legacy (valued at $7,000 on its own), intended for a company event, conference, or leadership gathering rather than a single family. Reach out to admin@veritage.ca to discuss the topic and scheduling.
Have a question not answered?
Reach out. We would love to hear from you. admin@veritage.ca