Protecting the Legacy of Your Family Business
Veritage exists to create a safer world for business families where everyone can trust and respect each other, because we believe every human wants to feel safe in their relationships, their environment and with their wealth.
01.
When Rules Need to Be Broken
Master the tools of effective communication to safeguard the legacy of your family and family business.
02.
If Not You, Then Who?
Learn the tools, techniques and practical solutions for a successful wealth transition.
03.
Emotional Traditions
Discover how your family beliefs influence your individual behaviour and why it matters.
New Release — Available Now
Franco’s sixth book is here.
The questions every business family avoids until it’s too late — and a clear way to finally ask them.
“A fascinating exploration of our real legacy – the emotional inheritance we leave behind once we’re gone. It’s the best investment in your family’s future I can think of.”
James Kerr, Elite Performance Coach and Best Selling Author of Legacy, 15 Lessons in Leadership
Our Community Says It Best
Preparing the Next Generation – Adam Browne
Adam explains how Veritage helped his family to develop a plan for the next generation, to navigate the future without worry.
Improving Sibling Dynamics – Marina Paperny
Marina explains how Veritage helped her and her siblings break down barriers through open and honest communication.
Resources
A library of free, practical and relatable resources to help you and your family succeed today, tomorrow and for generations to come.
Insights
Diagnostics
Videos
New Upcoming Event
Maasai Project 2027
Becoming the Maasai Warrior in Your Family · August 2027
A once-in-a-generation immersive experience, connecting the discipline and rites of passage of Maasai warrior culture to the emotional governance work at the heart of Veritage.
Podcasts
Safe-Space
AVAILABLE THROUGH SPOTIFY OR APPLE
A show exclusively for family business founders and next gens to help you unlock your family’s potential for long-term success.
THE TRUTH AGENT
Sign up for The Truth Agent where you will receive practical tools, techniques and our latest thinking to help you and your family build a healthy and wealthy life.
FAQs
Common Questions
About
Who is Franco Lombardo?
Francesco Lombardo is the Founder and Managing Director of Veritage, where he and his team support families and family businesses in developing an emotional governance framework needed for a smooth, clear, and harmonious succession.
As a coach, Franco also works with individual leaders through the Safe Space™ model, helping them create safe environments within their specialized fields so they can, in turn, support their own families and clients in thriving.
What is Veritage?
Veritage and the proprietary Safe Space™ model empower families to show up authentically and express their feelings surrounding money and relationships.
Having spent decades working in finance and investment management, Founder and CEO Franco Lombardo has witnessed countless families and their businesses collapse because, despite having financial security, they did not feel emotionally safe with one another. Drawing on his own personal story, Veritage humanizes conventional governance conversations to help clients harness a rich emotional legacy.
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Why are there different prices for the same book (What Your Parents Didn’t Tell You)?
There are three separate price sets on this site, each answering a different question. Amazon.ca’s price ($9.99 Kindle / $46.24 paperback) is what Amazon itself charges for one copy; Veritage doesn’t set this. The Individual tier is Veritage’s own price for one copy bought directly, outside of Amazon ($13.95 digital / $39.95 paperback). Every tier from Immediate Family up is a bundle price for multiple copies plus the course, white paper, and, at the top two tiers, coaching and the keynote. It’s a bundle price, not a per-copy price, so it isn’t meant to be compared directly to a single Amazon listing.
Why is Veritage's own digital price ($13.95) higher than Amazon's Kindle price ($9.99)?
They’re two different purchases. Buying through Amazon supports their marketplace and delivery; buying directly from Veritage is a separate transaction Veritage prices independently. Our prices reflect the different channels.
How do I know a bundle is actually a good deal?
Every bundle price is checked against what the same copies and bonuses would cost bought separately at retail, using Amazon’s real prices for the books and Veritage’s own price for the course. Every tier, in both paperback and digital, comes out below that retail total. The full math is available upon request: admin@veritage.ca.
What’s Included in Each Bundle
What is the Safe Space: Governance in Action Online Course?
The companion course to Franco’s book of the same name: the same governance framework, delivered online at your own pace. Sold on its own for $134.99; included at every bulk tier from Immediate Family up.
What is the “4 Horsemen of the Family Business Apocalypse” white paper?
A research brief on the recurring patterns that break down family businesses across generations. Included at every tier alongside the course. Its standalone value hasn’t been formally set yet. If you’d like a quote for it separately, contact admin@veritage.ca.
What does the 1-on-1 coaching session with Franco include?
A private session directly with Franco, included from Family Dynasty up (valued at $4,000 on its own). Exact length and format are arranged with Franco once a tier is booked. Contact admin@veritage.ca for specifics before purchasing if scheduling matters to your decision.
What is the virtual keynote?
A keynote address delivered by Franco, included only at Family Legacy (valued at $7,000 on its own), intended for a company event, conference, or leadership gathering rather than a single family. Reach out to admin@veritage.ca to discuss the topic and scheduling.
Have a question not answered?
Reach out. We would love to hear from you. admin@veritage.ca